Introduction to the Work at Thwink.org

Our work is currently divided into these areas:

1. Slow, steady progress toward getting a serious project underway. Recently we have made some headway. See this page.

2. Experimentation - The only way to quickly and cheaply confirm an analysis or solution element hypothesis is true is experimentation. The work at Thwink.org is beginning to move from logical proof into experimental proof. You can help by running an experiment.

3. Books - These allow a much more in depth treatment of a subject than articles. The current book in progress is Process Is Everything. Completed are the small Dueling Loops book and the large Analytical Activism book.

The mission of Thwink.org is to help solve the global environmental sustainability problem using the most efficient and effective methods available.

As far as we can tell, the single most efficient and effective method is the Analytical Method. The second step of the Analytical Method says to choose an appropriate process. At the organization level we have chosen to be the world's first solution factory, which is a highly refined process for producing components to a social system problem. At the problem type level we use the System Improvement Process.

The most poweful tool we use is the System Improvment Process. The second most powerful tool is systems thinking and computer simulation models, which you can read about in The World of Simulation. Our work is mainly focused on spreading the word about the need to use these two tools to overcome the very strong change resistance exhibited by the human system to solving the sustainability problem. If you would like to read more about this, please see Change Resistance at Thwink.org.

At the lowest level of analysis our work employs the subtle concept of memes. This abstraction opens up a whole new line of attack on the problem, which you can read about in Memetics at Thwink.org.

Dueling Loops Paper

The most popular page on the site by a factor of 3. This paper presents a simple model showing why activists have been unable to solve the sustainability problem, and an alternative solution strategy based on high leverage points.

Change Resistance Paper

This explains why the crux of the sustainability problem is change resistance, rather than what conventional wisdom thinks it is. That's why the problem has remained unsolved for over 30 years. The paper describes a high leverage point that's never been pushed on before that can solve the change resistance problem.

The Powell Memo

The most eye popping short read (7 pages) on the site, if you have never heard about it. The memo was written in 1971.

Dueling Loops Videos

These average 8 minutes. They give a quick introduction to the Dueling Loops model and how it explains the tremendous change resistance to solving the sustainability problem.

 

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