The First Experiment:

A Brief Introduction to the Truth Test

Overview

This experiment consists of a 5 page handout testing a single factor: whether or not a brief one page introduction to the Truth Test makes a difference. Subjects read actual political statements and then respond with multiple choice questions about how they feel about the politicians who made the statements.

The experiment was tested, but not really run, on April 30, 2006. While the sample size was only 4 people and 2 of them were biased, the results strongly supported the hypotheses. There was also some very lively discussion after the actual experiment was run. Later runs have shown various results.

The Hypothesis

Even a very brief exposure to the Truth Test can raise a person's ability to detect political deception.

How to Run the Experiment

The independent variable is whether or not a subject is exposed to the Truth Test. This is accomplished by using different second pages in the handouts. The experimental group receives a page introducing them to the Truth Test and how to use it to spot fallacious arguments. The control group receives a page about a neutral subject related to political statements. The reason for the "dummy page" is so that both groups take about the same time to complete the questionnaire.

The dependent variable is the effect on how a subject responds to various political statements. This is measured by multiple choice questions that follow each statement.

Special Note on Group Size - You do not need to run the experiment only on a group. Individuals or ultra small groups of 2 or 3 will work just as well. For them to produce valid results, the subjects need to be picked somewhat randomly, and the handouts absolutely need to be given out randomly. After you've accumulated over 30 subjects (ideally) worth of data, write up your results just as if you used a single group.

The experiment is run by:

Step 1. Print out half of the handout without the Truth Test and half with it. Staple each set together, so that there are 5 pages in each set. The all important page 2 is not visible. Shuffle the sets of pages to be handed out ahead of time. Hand them out in any manner desired. If the experimenter is not the one who shuffled them, or shuffled them in a manner such that they lost track of which was which, then we have a double blind experiment and randomly selected different groups. This is important. It is crucial that the group be unaware of the two types of handouts and the existence of the Truth Test, so do not discuss this beforehand. Just tell everyone you will be running an interesting social experiment concerning a mock election.

Step 2. The group silently reads the questionnaire and answers the questions. This takes about 30 minutes or less.

Step 3. When all are done, everyone hands in their answer pages and keeps the rest of the pages. The experimenter then hands out the additional material pages, which reveal who said what and discuss what the experiment is trying to do. While the group is reading this, the experimenter enters the answer sheet data into a spreadsheet, which then calculates the results.

Step 4. After everyone has read the material, the experimenter leads a discussion. This can be very insightful and educational. Emphasis should be placed on how it was a true double blind, randomly assigned groups experiment. This is the gold standard of experimentation. But the results only hold for the total population if the full group was randomly selected, which is usually not the case in small social group settings. The hypothesis is that those subjects with the packets educating them about how to detect fallacious arguments will be less easily deceived.

After people understand the experimental design the results of the experiment should be presented. How they support or do not support the hypothesis should be discussed. If the results support the hypothesis, which is usually the case, then how this new scientific knowledge can be used to improve the way the human system is engineered is a lively topic, and a possible good note to end the formal discussion on.

You may also want to discuss the dueling loops and the high leverage point the experiment is testing. If so, please study The Dueling Loops of the Political Powerplace.

At some point you may want to discuss what Logical Fallacies are. A well run experiment should itself result in a small bit of training the population to be more immune to the immense power of political deception.

Step 5. Report the results to Thwink.org. Include a writeup on the 5 to 10 most intriguing things the participants wrote on their questionnaires or said in the discussion. This helps us generate insights.

Files Needed to Run the Experiment

1. Handout with Truth Test PDF - Print 5 of these for every 10 people.

2. Handout without Truth Test PDF - Print 5 of these for every 10 people.

3. Additional Material PDF - Print 10 of these for every 10 people.

4. Experiment Data and Results XLS - Use this Excel file to enter your data. The data on the WOTT and WTT pages is empty. After you enter your data, the results will be calculated automatically on the Results page. EMail a copy of the completed file to Thwink when done, along with your comments on how the experiment went. These spreadsheets require Microsoft Excel 2003 or later.

5. Hollcraft Data and Results XLS - Before you run the experiment, study and play with this file. It contains the actual data from Michael Hollcraft's running of the experiment on February 16, 2007. You may also want to show this file to your group(s). Here are the four pages in this and the above Excel file:

Intro - This explains how to enter the data and see the results.

WOTT - This page is for the WITHOUT Truth Test data.

WTT - This page is for the WITH Truth Test data.

Results - This displays the results. Please call us up to discuss how to interpret this page and use the scenario cell, unless you are already familiar with these things. We want to help you run great experiments.

Experimental Results to Date

March 29, 2007 - 19 subjects, results. Run by Philip Bangerter. Contrary to expectations, exposure to the Truth Test seemed to increase susceptibility to political deception. See this forum thread.

February 17, 2007 - 17 subjects, results. Run by Michael Hollcraft. The hypothesis was supported, with a 44% decrease in susceptibility due to political deception. However, due to small group size, this is not valid at the 95% level of confidence. See this forum thread.

April 30, 2006 - 4 subjects. (This was not a bona fide run, but just a shake down test run by Jack.) Summary - Using a point system where strongly disagree was a 1 and strongly agree was a 5, those with no Truth Test averaged 2.5 on statement agreement, while those with the Truth Test averaged 1.6. Because all four statements contained fallacious reasoning, brief exposure to the Truth test appeared to decrease susceptibility to political deception by 35%.

Using a point system of 1 point for choosing to vote for a politician and 0 points for choosing neither, the group with no Truth Test averaged .75 while the other group averaged .5. Because all four politicians based their appeals on fallacious reasoning, brief exposure to the Truth test appeared to decrease susceptibility to political deception by 33% when it comes to voting decisions. This is enough to change election outcomes, if it is a lasting change.

However, the sample size is to small to be useful. Furthermore, 2 of the people in the group, Jack and Martha, knew all about the experiment. Thus even though the results look promising, we should not yet assume we really have found a way to push on this high leverage point.

The real purpose of the April 30 experiment was preliminary testing of the experiment itself. No problems were found.

We hope to run the experiment many more times. The results will be published here.

Dueling Loops Paper

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Change Resistance Paper

This explains why the crux of the sustainability problem is change resistance, rather than what conventional wisdom thinks it is. That's why the problem has remained unsolved for over 30 years. The paper describes a high leverage point that's never been pushed on before that can solve the change resistance problem.

The Powell Memo

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