Table of Contents

Forward (Not yet written)
Introduction to the New Paradigm
Acknowledgements

Part 1. How the Environmental Movement Can Find Its Way Again

As the Death of Environmentalism memo confirmed in October 2004, the movement has failed to solve the sustainability problem. Therefore it must either step aside or reinvent itself so that it is capable of solving the problem. What follows is a hypothesis for how it may be able to do the latter.

Chapter 1. Why the Environmental Movement Needs the Right Process - The movement has lost its way because the process does not fit the problem. This was an easy trap to fall into, because the process worked at first. But now we know that what was happening is we were solving the easy problems first. The hard problems remain as unsolved as ever, because the current process is utterly incapable of solving them. The movement can find its way again by changing to the right process.

Chapter 2. Why Environmentalists are Facing Such Hostile Opposition - The source of resistance is an invisible social structure called The Dueling Loops of the Political Powerplace and its exploitation by the New Dominant Life Form. This structure explains why environmentalists have been unable to solve the problem. The present process used by the movement, Classic Activism, is incapable of seeing such structures. Thus the movement cannot see the reason it is failing is it is pushing on low leverage points. Nor can it see how it could succeed, by finding and pushing on high leverage points, the most promising of which is the general ability to detect political deception.

Chapter 3. How to Raise the General Ability to Detect Political Deception - This can be raised by applying a suitable problem solving process, such as the System Improvement Process. This has been done. The results are presented in the form of six solution elements. These have been engineered to work closely together to change the general ability to detect political deception from low to high. Once this goes high enough the race to the bottom will collapse, causing the race to the top to become the dominant loop in politics. This in turn will lead to an intense global effort to solve the environmental sustainability problem.

Part 2. First Things First: Solving the Transformation Problem

We can find our way again by switching to Analytical Activism. Thus the first problem to solve is how can we transform the environmental movement from Classic to Analytical Activism? Part two analyzes how to do this using the four steps of the System Improvement Process, along with the key tools needed.

Chapter 4. The Transformation Strategy Map - This chapter presents a clear and simple strategy for solving the transformation problem, using the tools of strategy maps and feedback loops.

Chapter 5. Process Step 1: Problem Definition - This step defines the problem clearly and succinctly, allowing problem solvers to focus on the few things that make the big difference, and to ignore everything else.

Chapter 6. Process Step 2: System Understanding - The goal of the second step of the System Improvement Process (SIP) is to understand why the system works so well that its leverage points become obvious. This is analogous to the importance of diagnosing the cause of a disease first. The key tool of system dynamics is presented.

Chapter 7. An Assessment of Problem Difficulty - There are seven difficulty factors causing environmental problems to be difficult to solve. These factors are used to rate the top eleven environmental problems. The results explain why one has been easy to solve and the rest remain unsolved. The chapter argues that the strategic reason so many remain unsolved is the problem solving process used by the environmental movement is immature. The process does not fit the problem. It cannot handle the seven difficulty factors. Given the principle that the more difficult the problem the more mature the process used to solve it must be, it follows that the movement must switch to a mature process.

Chapter 8. An Assessment of Process Maturity - An assessment of the process maturity of fourteen organizations and ten books shows the environmental movement is presently incapable of solving the sustainability problem, chiefly because of over reliance on Classic Activism. This can be corrected by adding the key best practices of Analytical Activism and those practices particular to the sustainability problem.

Chapter 9. Finding the System’s Low and High Leverage Points - This chapter presents the Powell Memo and the Second Age of Reason as examples of how other movements found the right high leverage points and pushed on them successfully. Using the results of this analysis, the defects and flaws sections of the strategy map are completed. Two simulation models are then used to find the low and high leverage points of the transformation problem.

Chapter 10. Process Step 3. Solution Convergence - Now that we know where the high leverage points are, converging on a solution is relatively easy. The Transformation Causal Flow Model, the completed strategy map, and a collection of solution elements executing the model and map are developed.

Chapter 11. The Transformation Simulation Model - If solving a problem is critical, then a causal flow model is not good enough. This chapter presents a more mature solution model: the Transformation Simulation Model and the phase transition chain.

Chapter 12. Process Step 4. Implementing the Model and the Map - A causal flow model is used for a final strategic review of how to implement the Transformation Simulation Model and the completed strategy map.

Part 3. Now We Are Ready: Solving the Sustainability Problem

Now that we have the ready in ready, aim, fire, how can a newly transformed environmental movement begin to solve the sustainability problem?

Chapter 13. The First Experiment - The first step in taking up the new paradigm is to think in terms of process driven experimentation. To make this mental leap all you have to do is perform The First Experiment. This requires a small group of people and takes only about 30 minutes, plus another hour or so of lively educational discussion.

Chapter 14. The Dueling Loops of the Political Powerplace - This presents a promising hypothesis that could lead to the breakthrough we’ve been looking for, using the same Dueling Loops model that was presented earlier in chapter 2. The model is covered in depth, complete with simulation model diagrams and a long series of exploratory scenarios. The chapter builds a strong, clear argument that the Dueling Loops are the primary structural cause of civilization’s continual inability to solve the sustainability problem. The folly of pushing on low leverage points is contrasted to the superior alternative of pushing on high leverage points instead.

Chapter 15. The Proper Coupling Package - Currently the human system is improperly coupled to the larger system it lies within: the environment. The result is the runaway environmental overshoot we see today. It appears possible to engineer a business model that is so ethically and financially attractive that its rapid adoption by the global business community would solve the sustainability problem as quickly as is realistically possible. This chapter presents a theoretical foundation for how this can be done, along with sample solution elements to demonstrate how theory may be turned into reality.

Chapter 16. Solution Factories - Tomorrow’s activist NGOs will no longer be activist NGOs. They will be solution factories. Ordinary factories produce physical products that solve technical problems, such as the needs of consumers. Solution factories produce mental products that solve social problems, in a process driven, high speed, highly efficient assembly line manner. The output of a solution factory is memes.

Chapter 17. What Can I Do Tomorrow Morning? - This chapter lists dozens of things you can do to change the system, rather than continuing to treat the symptoms, so that the system’s new equilibrium is sustainable. Like the good doctor who first diagnoses the underlying cause of a patient's symptoms and only then begins to treat the fundamental cause of the patient's problems, analytical activists must use all the tools at their disposal to do the same.

Appendix

Timeline of the Three Cycles of Dark Ages and Ages of Reason
Endnotes
Index

Dueling Loops Paper

The most popular page on the site by a factor of 3. This paper presents a simple model showing why activists have been unable to solve the sustainability problem, and an alternative solution strategy based on high leverage points.

Change Resistance Paper

This explains why the crux of the sustainability problem is change resistance, rather than what conventional wisdom thinks it is. That's why the problem has remained unsolved for over 30 years. The paper describes a high leverage point that's never been pushed on before that can solve the change resistance problem.

The Powell Memo

The most eye popping short read (7 pages) on the site, if you have never heard about it. The memo was written in 1971.

Dueling Loops Videos

These average 8 minutes. They give a quick introduction to the Dueling Loops model and how it explains the tremendous change resistance to solving the sustainability problem.

 

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