The Powell Memo

The Powell Memo PDF - This is a stunning and educational 7 page extract from the Analytical Activism manuscript.

The Powell Memo was the precipitating event for the swift rise and astounding success of neo conservatism in the United States, starting in the early 1970s. The memo presented a bold strategy for taking over the key portions of the system, without the other side knowing what was happening. Unless they have read the memo, they still don't.

After you have read the memo and the running commentary, perhaps you will agree on these points:

1. We have a formidable opponent.

2. Simple solutions are not going to work.

3. Changing just a few environmental organizations will not work. The movement as a whole must be transformed and unified, just as the corporate proxy movement was transformed and unified, if we are to have any rational hope of pushing as hard as we need to on the correct high leverage points.

The Dueling Loops

The most popular page on the site by a factor of 3. This paper presents a simple model showing why activists have been unable to solve the sustainability problem, and an alternative solution strategy based on high leverage points.

The Phenomenon of Change Resistance

This is the key concept that starts people thwinking, and causes them to explore the rest of the site. The concept is subtle, but has the potential to change the sustainability problem from insolvable to solvable.

The Powell Memo

The most eye popping short read (7 pages) on the site, if you have never heard about it. The memo was written in 1971.

The Dueling Loops Videos

These average 8 minutes. They give a quick introduction to the Dueling Loops model and how it explains the tremendous change resistance to solving the sustainability problem.

 

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