The Message

The Manuscript

The Proper Coupling Package

An attractive sustainable business model for moving civilization into the Age of Transition to Sustainability.

The Proper Coupling Package PDF - This 19 page paper takes a novel approach to solving the sustainability problem, by proposing a solution that is designed to be so irresistibly attractive that corporations will welcome it with open arms. Here is the abstract:

Currently the human system is improperly coupled to the larger system it lies within: the environment. The result is the runaway environmental overshoot we see today. It appears possible to engineer a business model that is so ethically and financially attractive that its rapid adoption by the global business community would solve the sustainability problem as quickly as is realistically possible. This paper presents a theoretical foundation for how this can be done, using an analysis of why the two systems are presently improperly coupled, and a proposal based on that analysis that would result in a highly efficient, self-managing proper coupling of the two systems.

The glossary definition of proper coupling is here. The causal flow model used in the paper looks like this. If you have questions or suggestions, or would like to discuss implementing the ideas in the paper, please contact us.

For a serious read of this paper, please read The Dueling Loops paper first.

The Dueling Loops

The most popular page on the site by a factor of 3. This paper presents a simple model showing why activists have been unable to solve the sustainability problem, and an alternative solution strategy based on high leverage points.

The Phenomenon of Change Resistance

This is the key concept that starts people thwinking, and causes them to explore the rest of the site. The concept is subtle, but has the potential to change the sustainability problem from insolvable to solvable.

The Powell Memo

The most eye popping short read (7 pages) on the site, if you have never heard about it. The memo was written in 1971.

The Dueling Loops Videos

These average 8 minutes. They give a quick introduction to the Dueling Loops model and how it explains the tremendous change resistance to solving the sustainability problem.
 

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