Competitive Advantage

Competitive advantage is a relative measure of how successfully an agent can compete, on the average, to achieve its goals. Understanding and controlling competitive advantage driven behavior is the key to solving the social side of the global environmental sustainability problem. The policy of maximizing one’s competitive advantage lies at the core of why all competitive agents , including people, behave the way they do.

The top strategy of any independent replicating agent is to maximize the net present value of its competitive advantage. This holds for all genetic and memetic life forms, such as plants, animals, people, and corporations. Those agents who are able to gain the most competitive advantage will, over time, come to dominant their niche.

 

Dueling Loops Paper

The most popular page on the site by a factor of 3. This paper presents a simple model showing why activists have been unable to solve the sustainability problem, and an alternative solution strategy based on high leverage points.

Change Resistance Paper

This explains why the crux of the sustainability problem is change resistance, rather than what conventional wisdom thinks it is. That's why the problem has remained unsolved for over 30 years. The paper describes a high leverage point that's never been pushed on before that can solve the change resistance problem.

The Powell Memo

The most eye popping short read (7 pages) on the site, if you have never heard about it. The memo was written in 1971.

Dueling Loops Videos

These average 8 minutes. They give a quick introduction to the Dueling Loops model and how it explains the tremendous change resistance to solving the sustainability problem.
 

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