The Key Concepts

These are simple. Here's what we would like you to KNOW:

The process must fit the problem. If it doesn't, your probability of solving it is very low. The corollary of this principle is that the more difficult the problem, the better the process must be. For an example of a process that fits the sustainability problem, please see the System Improvement Process.

These six words, the process must fit the problem, summarize the new paradigm being developed by Thwink.org.

Here's what we would like you to DO:

Help us solve The Transformation Problem. Presently the environmental movement, including academia, business, NGOs, and government, employs the process of Classic Activism. Our analysis shows this is incapable of solving difficult social problems, such as the global environmental sustainability problem. If we can transform the movement to being driven by a process that fits the problem, such as Analytical Activism, then The Transformation Problem will be solved. And soon, so will the sustainability problem and eventually the entire progressive paradox.

For more details on how you can help do this, see How You Can Help. For a full write up of The Transformation Problem, see the Analytical Activism book. Part Two is titled "First Things First: Solving the Transformation Problem."

Here's what we would like you to REMEMBER:

You will encounter various forms of resistance as you attempt to promote these seemingly radical ideas. But if you become as convinced as we are that they are logically sound, then you can take heart in this famous quote from Arthur Schopenhauer, a 19th century German philosopher. This has become one of the most well known quotes in the advancement of science:

“All truth passes through three stages. First, it is ridiculed. Second, it is violently opposed. Third, it is accepted as self-evident.”